Digital Analytics Lead

Who we are:

At TaxSlayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.

TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.

Are you a TaxSlayer?

Job Summary:

TaxSlayer is seeking a skilled and motivated Digital Analytics Lead to help manage our digital analytics data initiatives. In this role, you will be responsible for managing tagging configurations across various tools. You will ensure alignment in the meaning, usage, and documentation of data across the organization, particularly that within the digital analytics realm. The ideal candidate will work closely with product, marketing, development, vendors, and other key stakeholders to ensure seamless data integration and implementation.

Key Responsibilities:

• Tagging Configuration Management: Configure and manage deployment of tagging across all digital tools and platforms. Ensure consistent and accurate data collection that meets business requirements.
• Tool Administration: Manage the integration of various digital analytics tools, ensuring they are properly configured and meet the needs of the business. Example tools include Google Tag Manager, user analytics tools such as Heap, Content Square, GA4, advertising implementations such as Google Floodlights, and Reverse ETL tools such as Hightouch.
• DataLayer Management: Inform the dataLayer design across business units. Ensure the dataLayer is accurately capturing all necessary data points and supports the business’s analytics and reporting needs. Collaborate with development teams to integrate and update the dataLayer as needed.
• Data Alignment and Documentation: Align data usage and definitions across departments. Maintain thorough documentation of data implementations, ensuring clear and accessible records.
• Compliance and Information Security: Ensure all tagging configurations and data implementations comply with relevant data protection laws and internal security policies. Safeguard data integrity and privacy by implementing secure data practices and staying updated on industry regulations.
• Cross-Functional Collaboration: Act as a liaison between product teams, marketing, vendors, and other stakeholders to ensure digital analytics data strategies are aligned with business goals.
• Vendor Management: Work with external vendors to understand their data capabilities and how they can be leveraged to support TaxSlayer’s data strategy.
• Quality Assurance: Implement testing and validation processes to ensure the accuracy and reliability of digital analytics data. Address any data quality issues promptly.

Qualifications:

Experience

• 5+ years of experience in digital analytics, data implementation, or a related field.
• Proven experience with tagging tools such as Google Tag Manager.
• Experience working with cross-functional teams and managing relationships.
• Technical Skills
• Proficiency in analytics platforms (e.g., Heap, Google Analytics).
• Strong understanding of JavaScript, HTML, and other web technologies related to tagging.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong problem-solving abilities and attention to detail.
• Ability to manage multiple projects and deadlines effectively.
• Proactive and self-motivated with a collaborative mindset.

APPLY TODAY and be sure to opt in to text communication with our recruiting team!

What we offer:

At TaxSlayer we realize the most important aspects in leading our industry are the bright minds behind everything we do. We are proud to offer our employees a highly competitive, comprehensive, and flexible benefits program.

• We offer flexible remote and/or hybrid work options when possible, depending on the role.
• Exempt Salaried employees receive a generous PTO bank, in addition to Paid Holidays.
• Insurance: Medical, Dental, and Vision insurance offerings from Aetna and Guardian. Options for Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family.
• 401K with 150% match on up to 3% contribution
• Performance-based bonus and salary review process
• Other offerings: Wellness Program, Life Insurance for employee, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Education Assistance, company-paid parking, on-site fitness facility, company store, and unlimited free coffee.

Please note: As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise.

Equal Opportunity Employer

TaxSlayer is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.